CASE STUDY: Unilever Sure Max Pro atmAd Campaign

Provided by atmAd
Sure Max Pro utilised all the USPs atmAd has to offer. This campaign was tailored to fit the needs of Unilever's strategy.
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What was the Challenge / Background of the Campaign?

As Sure Max Pro is a medicated deodorant with a high price point, compared to the rest of the personal care category. Unilever wanted consumer's to trial the product and make it their preferred option. Unilever wanted to talk about their product on a media platform which amplified all their requirements; gender targeting, thermal activation and POS presence.

What was the Campaign Objective?

Unilever wanted a media channel in which they could be highly targeted with their audience, react to the weather conditions and still drive sales. atmAd was the perfect fit for this brief as we could tick all of Unilever Sure Max Pro's boxes. We were live at the POS where Sure Max Pro was stocked as the last window of influence, ad-serving to women when the weather was hot. Unilever wanted to offer consumers a coupon, to incentivise consumers to trial the new deodorant and hopefully set up a strong client base.

What was the Solution?

Sure Max Pro ads were activated on the agreed temperature, at the retail locations selected by Unilever. Due to atmAd being able to provide guaranteed net audience figures, Unilever was assured that their ad would be seen by their target audience and have strong coverage of the UK.

What were the Results?

Unilever deemed this campaign a huge success and is a valued brand partner to atmAd. Over 100,000 coupons were redeemed for the product.
BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kFemale Professionals - Temperature Dependent
25 - 34
35 - 44
45 - 54
Female
ABC1
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE TRIAL
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