Technology for Marketing & Advertising (TFM&A) is the UK's largest and longest running event for the entire Marketing, Media and Advertising Industry. Corporate Rewards is the UK leader in building innovative reward programmes for some of the world's most successful companies. At the flagship must-attend event for professionals across the industry, Corporate Rewards wanted to make sure their position on site at the TMF&A was well known to the public.

Corporate Rewards held a stand at the event and wanted to make sure they drove as many visitors to their stand as possible to increase interaction and build awareness of their service, leading to business potential.

Old Bond's bikes project brand imagery/videos from wheels, stationary or moving along chosen routes. They fascinate & create public engagement, convey green credentials & get core messages/brands across. Corporate Rewards decided this media would fit their objectives perfectly. Old Bond's Approach: stationary video-bikes were positioned at the Corporate Reward stand with the company's logo and exciting videos projected from the wheels.

Video-bikes were an absolute hit at the exhibition and attracted lots of visitors to the stand. Many would be passers by stopped short at the stand when they noticed the ground-breaking technology in action. The video-bikes resulted in a significant number of visitors filming/photographing the Corporate Rewards' stand on their cameras/smartphones. Corporate Rewards Marketing Manager's response was: 'Thank you, it looked great and attracted a lot of attention!'