CASE STUDY: University of Suffolk and Sky AdSmart

Provided by Sky Media
University of Suffolk and Sky AdSmart. Increasing applications through targeting key demographics

What was the Challenge / Background of the Campaign?

The University of Suffolk used Sky AdSmart for the first time in October 2017, which was in conjunction with their digital, outdoor, press and cinema advertising. The Sky AdSmart campaign used target segments where Sky households had children aged between 15 and 17 years of age across a number of key postcode sectors, attempting to attract new students. Find out more...

What was the Campaign Objective?

The objectives were clear, to increase footfall to November 2017 open day event at the University of Suffolk in Ipswich. The creative for this campaign was broken down into a 10second teaser advert that was broadcasted first, followed by a 30 second reveal advert.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTargeted age group (15-19) by +23%
10 - 15
16 - 24
Female
Male
Students
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
South05 Jun 18RECRUITMENTBRAND STRATEGY
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