CASE STUDY: USwitch.com - Giving Power to the People!
Provided by Hill and Knowlton
Hill and Knowlton created an impressive PR campaign surrounding the issue of consumer debt to raise awareness of USwitch.com.
What was the Challenge / Background of the Campaign?
Capitalising on the Chancellor's 2008 Budget announcement, H&K launched a campaign around the issue of consumer debt to increase awareness of the uSwitch brand and its services. To add weight to the campaign, we
engaged members of the opposition and economists to spark debate about
the rise of inflation. You Gov and Research Insight were commissioned to deliver highly credible, concrete statistics and case studies. The campaign resulted in over 100 pieces of press coverage, generating a massive 180 million opportunities-to-see. Find out more...
What was the Campaign Objective?
The objective of the campaign was to raise awareness of the services provided by USwitch.com and ultimately to drive traffic to the site.