CASE STUDY: Vauxhall Utilises Nexus to Reach Van Drivers

Provided by Admedia
Vauxhall embraces Admedia's wide range of Motorway Service Area (MSA) capabilities to raise awareness of the Vivaro model.

What was the Challenge / Background of the Campaign?

Vauxhall wanted to reach van drivers and decision makers with responsibility for buying vans for their SME, to raise awareness of the Vivaro model.

What was the Solution?

The campaign embraced Admedia's wide range of Motorway Service Area (MSA) capabilities - Nexus, A3 Washroom Panels and 6 Sheets, plus targeted mobile advertising.

What were the Results?

Our research found that over half of van decision makers had significant or meaningful involvement in van purchase, showing that our MSAs are superbly placed to reach a relevant audience. This is underlined by the fact that van advertising at our MSAs was seen as appropriate by a massive 76% of respondents. Recall of individual advertising locations was fantastic, with 90% unprompted recall of Washroom Panels and over two thirds of the audience specifically seeing Nexus and 6 Sheets.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details90% unprompted recall of Washroom Panels
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
C2
DE
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL08 May 18BUILD AWARENESSSALES PROMOTION
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