CASE STUDY: Velux 5 Oceans - One Man, One Boat
Provided by Hill and Knowlton
H+K design a multi-market network approach to take the story of this event beyond traditional realms of sports and sailing press
What was the Challenge / Background of the Campaign?
Velux 5 Oceans was 5 gruelling sprints across the world's toughest oceans, alone. 30,000 nautical miles over 9 months. Only 173 skippers have ever raced solo around the world; 90 have finished the VELUX 5 OCEANS round the world yacht race. The ultimate PR objective of the VELUX 5 OCEANS 2010-2011 was to take the story of the race beyond the traditional realms of the sports and sailing press, to deliver high value media content across as many platforms and outlets as possible, in order to reach a broader and greater audience that ever before.
What was the Campaign Objective?
To deliver high value media content across as many platforms and outlets as possible.
What was the Solution?
Hill and Knowlton designed a multi-market network approach for the event, providing the travelling communications team with proactive press office support in the UK, USA, France, Poland, New Zealand and Canada, centrally co-ordinated from London. This approach allowed the communications team to work in a very efficient manner, sharing ideas and knowledge and paaing information freely across territories - the perfect fit for a truly global event.
What were the Results?
Tim kelly, VELUX 5 OCEANS Communiations Director commented, "H+K delivered great coverage over the 12 month campaign, working hard around the clock and across multiple time zones to produce strong results."