CASE STUDY: With Love from Paddington

Provided by Blackjack Promotions
The 'Love Paddington' festivities saw Network Rail, GWR and Heathrow Express celebrate the recent station improvements

What was the Challenge / Background of the Campaign?

Paddington station has undergone major improvements including the restoration of Brunel's original 1860 roof, a new ticket office and the opening of The Lawn area at the station, which boasts 40 retail and dining units.

What was the Campaign Objective?

To support the launch Blackjack teamed up with Magnet Harlequin and Paddington Bear to help spread the love around Paddington station in the lead up to Valentines Day 2017.

What was the Solution?

The three days of customer engagement kicked off with the distribution of 40,000 copies of a retail discount booklet for 18 different Paddington Station retailers. On the 10th, Paddington hosted a full day of activities, led by an interactive social media experience using a giant heart message wall. Travellers were able to upload a personal message and strike a pose using various props. During the day, The Lawn area saw food and drink retailers take part in sampling activities for passengers while passers-by were treated to live music.

What were the Results?

The event was a huge success with the station seeing a significant rise in footfall, while retailers saw sales jump massively.

What were the Key Learnings of this Campaign?

As part of the activity, Network rail ran its first ever Facebook Live activity which attracted 30,000 likes and 9000 shares, the social media aspect along with retail discount were a big draw for the public. The activity was so successful, other stations around the UK have shown interest in holding a 'Love From...' campaign.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All AgesAll Genders
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London08 Feb 17 - 10 Feb 17BRAND STATUREEXPERIENTIAL
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