CASE STUDY: World Duty Free Group Contentainment
Provided by Blackjack Promotions
Blackjack Promotions created an experiential sampling campaign to build brand awareness for World Duty Free Group.
What was the Challenge / Background of the Campaign?
In partnership with World Duty Free, Blackjack was asked to create a portfolio for entertainment and costumed sampling staff to connect in-store marketing and specific WDF being showcased. This has been an on-going project since 2008.
What was the Campaign Objective?
The objective of the campaign was to build brand awareness and gain trial of the sampled brands.
What was the Solution?
World Duty Free hand-picked their core team of actors and dancers from Blackjack's extensive database who were then extensively trained on brand knowledge, customer service and the theatrical approaches to be used. Brands we promoted ranged across different categories including, D&G, Gucci, Breil, Bombay Sapphire, Grey Goose, Sagatiba, Godiva and Absolut Vodka.
What were the Results?
What were the Key Learnings of this Campaign?
The campaign has won two presigious awards; Silver in the Cannes Frontier Best Partnership Initiation 2011, and gold in the FMBE Most Effective Shopper Connection 2012.