CASE STUDY: Your M&S For Business Daily Mail Incentive Scheme

Provided by Your M&S for Business
CASE STUDY: M&S For Business and Daily Mail Incentives and Rewards Club incorporating M&S vouchers and e-gift cards
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

The Daily Mail wanted to increase its weekly and weekend subscriptions. The association with the M&S Brand was seen as key to drive these all important sales.

What was the Campaign Objective?

Increase awareness & boost subscriptions

What was the Solution?

Daily Mail wanted to drive sales and increase brand awareness so partnering with M&S was a perfect choice and solution for them. The solution and incentive was to reward customers with M&S vouchers when they subscribed to The Daily Mail.

What were the Results?

The Daily Mail customers valued the M&S incentive and helped the Daily Mail achieve above target campaign growth. In 2009, marketing campaigns offering M&S vouchers fueled additional 120,000 subscribers. The association with the Daily Mail continues today and M&S is involved in their every popular Rewards Club. "M & S appeals to women and men of all age groups, so their vouchers are the perfect incentive for us. For our recent 'home delivery' promotion we gave responders a choice: 'M&S or supermarket vouchers?' and nearly 75% of people opted for M&S." Daily Mail.

What were the Key Learnings of this Campaign?

Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Media and Charity brands which utilise Your M&S for Business Incentives include The Guardian, The Telegraph and Macmillan.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsABC1; 25 - 55 year olds; 33% British Women; 25% British Men
25 - 34
35 - 44
45 - 54
Both
ABC1
Main Shopper
NATIONAL PRESS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners