CASE STUDY: Your M&S For Business Drive Insurance for Aviva

Provided by Your M&S for Business
CASE STUDY: Your M&S For Business Drive Insurance Acquisition for Aviva
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What was the Challenge / Background of the Campaign?

Aviva have key objectives to target consumers and really drive home insurance acquisition using digital solutions rather than paper vouchers

What was the Campaign Objective?

Increase brand awareness & boost sales

What was the Solution?

As M&S offer E Solutions as an alternative to paper vouchers and gift cards, the partnership was seen as a perfect opportunity to drive these sales.

What were the Results?

M&S's offering of fulfilment on E-Vouchers meant that Aviva were able to keep costs to a minimum with no extra charges for postage. The sales and redemption spoke for themselves and as a result Aviva have seen Home Insurance sales increase and look forward to a continued relationship with M&S for future campaigns.

What were the Key Learnings of this Campaign?

There is Bespoke and Tailored availability of Your M&S for Business Incentive schemes to suit individual brands and companies strategies. Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Telecoms brands which utilise Your M&S for Business Incentives include Swinton, Direct Line and RIAS.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsABC1; 25 - 55 year olds; 33% British Women; 25% British Men
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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