CASE STUDY:Increasing student footfall for a leading supermarket
Provided by helloU
helloU offered targeted promotional deals to students to increase footfall for a leading supermarket chain.
What was the Challenge / Background of the Campaign?
A leading supermarket approached helloU to help them to reach the student population before any of their competitors. Further to this they only wanted to target students within their store's areas.
What was the Campaign Objective?
To increase footfall and sales from the student population at relevant stores.
What was the Solution?
helloU matched the list of relevant stores to specific locations and place a promotional deal (£3 off £15 spend and £5 off £20 spend) within the parcels of those universities.
What were the Results?
This campaign was hugely successful for the supermarket - A minimum of £323,000 revenue was generated giving an ROI of £12 for every £1 spent. A follow-up survey showed that before the activity only 4% of students surveyed had tried the supermarket before. The voucher saw an 11% redemption rate with up to 90% in certain cities.
What were the Key Learnings of this Campaign?
Targeted and relevant student deals have huge cut through with the student audience. 93% of the stores in this campaign were in areas where there was at least 1 competitor supermarket closer to the university, and 83% of the stores were further than at least 2 competing supermarkets.