CASE STUDY:Witlr Recruitment Target Students with Email Campaign

Provided by BAM
Record-breaking results: Highly targeted emails to students gives graduate recruiter highest web traffic ever.
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What was the Challenge / Background of the Campaign?

The project involved creating a bespoke student email campaign using our tailored Students' Union databases at 17 key universities, from as far south as Portsmouth to the dizzy heights of Newcastle in the north. It was a smart student email campaign run across the spring/summer season, reaching recent wide-eyed graduates and first and second year students who were thinking about post-uni life.

What was the Campaign Objective?

Witlr's aim with this campaign was to increase brand awareness and drive sign-ups amongst the UK's higher education sector. The campaign was particularly focused on targeting third year students who were soon to graduate and would be actively looking for jobs. The campaign also needed to incorporate first and second year students in order to raise brand awareness amongst those soon to be seriously considering their careers post university.

What was the Solution?

The project involved creating a bespoke student email campaign using our tailored Students' Union databases at 17 key universities, from as far south as Portsmouth to the dizzy heights of Newcastle in the north. It was a smart student email campaign run across the spring/summer season, reaching recent wide-eyed graduates and first and second year students who were thinking about post-uni life.

What were the Results?

As a result of the campaign, Witlr experienced a 35% increase in website traffic directly from our student email sends, resulting in Witlr's highest three weeks of web traffic ever. Witlr was also able to reduce cost per acquisition by two thirds during the campaign.

What were the Key Learnings of this Campaign?

Students can be a difficult demographic to engage with directly. Solus email campaigns offer the opportunity to overcome this and are often from a trusted source such as Students Unions to maximise open rates. Solus emails also provide the benefit of in-depth targeting and tracking, which is always a hit with marketing professionals.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-24yr ABC1C2 HE University Students
16 - 24Both
Students
DIRECT MARKETING / EMAIL
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearRECRUITMENT
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