Postcards for adults, families and children via racks in the foyers of 250 cinemas nationwide. Boomerang is a key cinema media owner in the UK delivering unique distribution across both Pearl & Dean and DCM estates. Consumers spend around 15 minutes in the cinema foyer before a film and, according to TGI, 27% of 15-34 year-olds have picked up cinema cards and 23% have picked them up in the last week. Cinema cards are particularly effective when combined with on-screen or 6-sheet campaigns, delivering a take-home reminder and 'topping and tailing' the film experience.

Primary: Putting brands in hand - effectively engaging the movie-going audience during foyer dwell time and delivering a 'pocketable' brand message that's taken home after the movie. Secondary: Portable, information and augmented reality elements are especially effective at driving response and delivering data capture.

Cinema cards develop 'warm prospects' for brands by allowing people to select brand messages of their own volition. Cards are browsed and picked up before the movie, so are pocketed and viewed again when the consumer returns home. Clients usually book according to a film's audience profile, so creative executions can be tailored to suit different audiences (e.g. adults, teenagers, young families). Postcards amuse, provoke or motivate using eye-catching images and messages. Ask for our Renault, BMW or Peugeot case studies for more info.

Renault: Postcards as an integrated data capture mechanism for their on-screen campaign, achieving excellent results. BMW: Targeted up-market males around the release of Mission Impossible: Ghost Protocol. Offered chance to win free track day via a QR code on postcard's reverse. 1,000 responses were received within first 2 weeks. Other clients include: Alfa Romeo, Diesel, Acer, Sony Music, V&A, Skoda, Hawaii Tourism, Sky, O2, British Heart Foundation, Lynx, Disney XD, Walt Disney Home Entertainment

Accurately targets well-defined movie-going audiences during foyer dwell time. Integrates effectively with on-screen or 6-sheets in cinemas. Provides a take-home reminder of the brand message. Augmented reality creates excellent response mechanic.