Signature Outdoor have started to develop a wide range of digital and backlight sites as part of the ten-year contract with Birmingham City Council. The CityVision project will involve digital signage at gateway locations being built over the next 4 months. Our first CityVision site is the Bullring screen facing traffic travelling into the City the A45 (BIA and NEC) and A41/A34 (Solihull) and is just 100m from Selfridge's and is now available.

To inform and interact with consumers.

CityVision Bullring is a D3-supplied 10mm LED Portrait display on the approach to the Bullring Shopping Centre and is located 100m from the iconic Selfridge's store in the Centre. Creative can be updated throughout the day, can be location specific and use multiple creative executions.

This a a brand new opportunity however the lead advertisers for CityVision Bullring are Coventry University (MJD Consultancy), Channel 4 (OMD, Posterscope) and Thomson Holidays (MediaCom, Kinetic).

CityVision will create an entirely new media channel in Birmingham, in locations that will take roadside digital to unprecedented levels. We'll be able to inform and interact with consumers in a way that will truly revolutionise Out-of-Home in the City.