Classified holiday advertising in The People's Friend

Provided by DC Thomson
Opportunity to target 526,000 readers of The Peoples Friend, a fiction-based magazine incorporating serials & short stories.
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Tell us about the Opportunity / What is it?

Established in 1869, The People's Friend is a fiction-based magazine incorporating serials, short stories and poetry along with interesting features that reflect readers' interests such as gardening, cookery, knitting and travel. People's Friend are offering brands classified advertising within the holiday section of the magazine in order to target readers who love to travel!

What is the Marketing Objective?

Build brand awareness amongst an audience of 526,000 loyal People's Friend readers

How does it work?

There are various classified ad opportunites in the People's Friend. You can reach 526,000 People's Friend readers that have spent a massive £244.9m on holidays/short breaks in the last 12 months.

Who's used it in the past?

Brands who have advertised using The People's Friend in the past include Asda, British Gas, Chums and Specsavers.

Features / Benefits

By advertising with the People's Friend you are reaching a loyal readership who are very receptive to advertising in magazines, finding them more useful in helping them to make purchase decisions than ads in newspapers, on the radio, cinema and online. People's Friend readers are also more likely to have bought something after seeing a promotion / offer in a magazine than seeing it in any other medium
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 291, 394 | Readership: 526,000
55 - 64
65+
Both
ABC1
C2
DE
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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