Clear Channel's Chiswick Towers reach 300,000 motorists daily
Provided by Clear Channel
The two towers stand at 23 metre's tall weighing 55 tonnes each, achieving 140 degrees horizontal and 110 degrees vertical views
Tell us about the Opportunity / What is it?
Chiswick Towers is the UK's original , these two structurally stunning, visually impactful Corten steel towers are designed to complement both the natural and man-made environments of the local area. Viewed from the flyover or the road below, the digital LED panels and digital nameplates provide the platform to take full ownership and showcase your brand to a premium London audience.
Brands can customise and take complete ownership of the stunning Chiswick Towers for a fixed period. Giving the brand complete control whilst reaching a daily audience of 300,000 motorists.
What is the Marketing Objective?
How does it work?
Art work is needed x days / weeks before your campaign goes live and can run for X days, X weeks, X months...?
No of ad display(s): 4
Ad display res (pixels): 448w x 576h
Ad display dimensions (metres): 5.3w x 6.9h
Digital nameplate(s): yes
Digital nameplate res (pixels): 512w x 96h
File formats: jpg
Colour mode: rgb
Who's used it in the past?
British Airways for their multi-award winning British Airways' #lookup campaign used planes flying over head to trigger creative containing the plane's flight number and destination. Reminding everyone who saw it of the magic of flying.
Features / Benefits
The technology that powers today's digital out-of-home can be used to deliver truly innovative campaigns. We are replacing shared loops and thirty-second loops with bespoke campaigns that meet the precise needs of our clients.
Set the news agenda with a campaign that responds to the latest headlines or sports results.
Our offering goes beyond immediacy. Creative use of technology adds a new dimension to out-of-home, meaning your concept can be triggered by the right conditions - from the weather, to the speed of traffic. We've even ad-served airplanes!