Connect with an Influential Business Audience on the Move

Provided by Admedia
Multiple touch-point advertising to reach a core SME audience stopping at Motorway Service Areas.

Tell us about the Opportunity / What is it?

Business users require a place to relax, catch up with work and meet contacts when on the road - Motorway Service Areas (MSAs) are perfect destinations for this audience, offering facilities such as free wi-fi and dedicated meeting rooms. We offer advertising space at 136 MSAs across the UK.

What is the Marketing Objective?

Admedia offers brands the opportunity to advertise to an SME audience using a variety of formats across its MSA estate, namely 6 sheets, A3 washroom panels and large format digital screens.

How does it work?

Our media is hard to miss. Washroom advertising offers high dwell times and gender targeting, while 6 sheets and digital screens benefit from high pedestrian footfall and vehicular visibility.

Who's used it in the past?

Advertisers keen to reach clients with a specific B2B need, such as Intuit Quickbooks and Northgate.

Features / Benefits

7 in 10 SME decision makers use MSAs. 85% SME decision makers who stop at an MSA once a week or more are 'owners/managing directors'. 80% of SME decision makers agree that they engage with our advertising and are in a business mindset in our environment. Our bespoke research demonstrates proven levels of recall and awareness from relevant audiences. Coverage of the UK major arterial routes connecting all major conurbations.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details7 in 10 SME decision makers use MSAs. 67% are owners/MDs
All adultsBoth
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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