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Connecting the travelling audience this Christmas

Provided by Spafax
Connect with an international first class audience this festive season with uniquely themed and targeted lounge executions.

Tell us about the Opportunity / What is it?

Airline lounges offer a unique environment to entertain and connect with an otherwise difficult to reach, influential demographic. With our exclusively represented airline lounges across the globe, Spafax enables brands to build highly customised and targeted campaigns with a global reach. Passengers on average spend 2.5 hours in Virgin Atlantic's highly appreciated Clubhouses offering your brand a key opportunity to connect with them.

What is the Marketing Objective?

Interact with your target audience during the festive season through experiential campaigns in airline lounges, enhanced with competitions and connected through social media. Virgin Atlantic's passengers represent an affluent UK demographic with 25% having a HHI of over $150K and 69% being British citizens.

How does it work?

Decorate an area of a lounge in festive decorations and a branded Christmas tree. Expand engagement through an in-lounge advent calendar competition through social media: Prompt passengers to snap a holiday selfie with your branded Christmas tree and hashtag it to enter a daily draw of festive goodies. The most liked post of the day winning a small treat and a grand prize to be awarded on Christmas Day for the most liked post during the campaign. Follow your campaign into the sky through advertising in inflight entertainment.

Who's used it in the past?

Previous global lounge campaigns include for example American Express, BMW, Jaguar, Lanson, Bacardi and Ted Baker.

Features / Benefits

Surprise and delight holiday travellers with broadened publicity through social media. This will enhance the connection between your brand and your audience by providing them with warm festive memories. It is also possible to globalise your campaign through our further exclusive media partners which include Air Canada, American Airlines, Emirates, JetBlue, KLM, LAN, Malaysia Airlines, Royal Jordanian and Singapore Airlines.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1,300 premium passengers per day
35 - 44
45 - 54
55 - 64
AB
OUTDOOR / AMBIENT
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
INTERNATIONAL01 Dec 15 - 31 Dec 15BUILD AWARENESSEXPERIENTIAL
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