Consumer data available from the Royal Mail Home Movers File
Provided by RAPP UK
A unique data list of home movers collected and validated through Royal Mail's redirection forms
Tell us about the Opportunity / What is it?
Royal Mail have a database of 1.2 million home movers who have registered with the Royal Mail redirection service. Third parties have the opportunity to send out a highly targeted postal and email campaign to prospects that have recently moved home - which is a key life stage event. This unique file will ensure you are the first name through their door in there new home.
What is the Marketing Objective?
Every month 100,000 home movers register on the Royal Mail redirection service. They give the actual date they will be moving from their current address and into their new home. All have opted-in to receiving relevant offers from third parties.
There is a high demand from cash-conscious home movers who welcome brand offers and promotions specifically designed for them.
How does it work?
These home movers can be highly targeted and this targeting can be based on demographic profiles and geographical location dependent on a brand's needs. You now have the opportunity to send promotional offers 2-3 weeks after the actual move date. This will ensure that home movers only receive relevant and timely communications.
Who's used it in the past?
Previous used by a variety of FMCG, service provider, hospitality and lifestyle brands including Virgin Media, Best Buy, Centaur, Hillarys Blinds, O2
Features / Benefits
The fastest way for you to target home movers using the freshest and most accurate home mover data on the market. An ideal method for marketers to communicating with prospects and get out a new message efficiently and effectively. You get to these prospects first, at a time when they are also more likely to consider new products and switching to a new provider offering introductory offers with money-saving incentives.