Content is King but Distribution is Queen
Provided by Teads
Planning an effective distribution strategy can make or break your video ad campaign - this is where Teads can help
Tell us about the Opportunity / What is it?
The opportunity here is, video advertising. This is one of the strongest growth drivers in advertising, with adspend in the UK climbing to £325 million in 2013, a 60% rise year on year . This growth is expected to continue, with mobile video advertising set to register phenomenal growth in 2014.
What is the Marketing Objective?
The main objective is to get your brand seen when people are online. Its a fantastic way of creating brand awareness and by creating and distributing effective content, which will help you generate standout amongst your competition.
How does it work?
While excellent content is vital if your brand is going to deliver stand-out brand experiences the distribution strategy is nearly - if not more important.
Many brands release excellent creative only to have their video languishing unwatched on their YouTube channel.
Planning an effective distribution strategy can make or break your video ad campaign.
Who's used it in the past?
Clients to have benefited from Teads distribution tactics include Heineken, Emirates, Evian, Nivea and Ford.
Features / Benefits
Teads' distribution strategy promotes engaging video experiences using innovative formats which are 100% viewable by design.