Create a Bespoke Luxury Edition Book Tailored For Your Brand
Provided by Penguin Random House
We create bespoke and exclusive books tailored to your Brand, providing a unique and lasting message to your key audience
Tell us about the Opportunity / What is it?
Create beautiful and exclusive books with bespoke covers and content to present your brand messages. We work with our existing amazing content from the likes of Peter Rabbit and Peppa Pig to John le Carre and India Knight. We can design a new cover, foreword and more tailored especially for your brand or company. We can also work with you to create completely new content and print exclusively for you (or use our trade contacts where applicable). Please see attachment for details on ways this opportunity has worked in the past.
What is the Marketing Objective?
A unique and creative way to promote your brand message and connect with your key consumers. Luxury bespoke editions provide a gift with tangible value and create a long lasting message. You could use bespoke books to celebrate seasonal moments like Christmas, company anniversaries or gifts for corporate clients. You could also use in retail, for in-store promotions, premium events, premium subscription and loyalty rewards, corporate sign ups. There are many possibilities to utilise this bespoke, luxury media to promote your brand and campaign message.
How does it work?
We can work with you to find suitable content for the message you're looking to communicate. We then work with our design and publishing team to come up with a bespoke package for your brand. We work quickly and meet tight deadlines. Where the opportunities are suitable we can speak with our trade contacts and have your books available in the trade.
Who's used it in the past?
Many brands have collaborated with us. We worked with Louis Vuitton on an exclusive edition of Alice in Wonderland in line with their partnership with Japanese artist Kusama. For Bentley we produced a luxury leather bound edition of the Devil May Care, each book complete with a model Bentley inserted into a car-shaped hole. We celebrated the National Trust's 110th Anniversary creating a unique edition of The Tale of Peter Rabbit with a dust jacket designed specifically for the National Trust, retailed in their stores. Please see attachment for details of previous partners.
Features / Benefits
Exclusive and completely tailored to your needs, we can work with some of our big brand names and partners to extend reach and exposure across further marketing activities such as author events, television and other opportunities. Books provide a unique and lasting message which have tangible value that can take a permanent place in people's homes and their bookshelves.