Tell us about the Opportunity / What is it?
The opportunity to align your brand with your target audiences personalities. To create an interactive promotion which encourages consumer engagement in a positive way through use of promotional concepts which appeal to the senses. Surpassing traditional media with our unique, non-traditional ideas are award winners at delivering successful experiential campaigns for International brands and agencies.
How does it work?
Through creating a Brand Experience via Roadshows, Immersive Events, Entertainment, Brand Theatre or Product Experience which stimulates consumer interaction and a relationship between the consumer and the brand which leaves a lasting memory. Successful brand experience campaigns for Kommando include award winning ideas for IVECO ORIGINS for ISP, FMBE and the Marketing Star Awards.
Who's used it in the past?
Experiential Marketing for: IVECO, Scottish Power, Crown Colour Paint, William Hill, OREO, Duracell, Imperial Leather, Irn Bru and RSNO amongst others...
Features / Benefits
Benefits: 1) Non traditional advertising that creates new awareness. 2) High impact consumer engagement, connecting brands with their target audience. 3) Successful means to re-ignite brand loyalty or to build on brand consistency. 4) Advantage over your competitors with the ability to connect and engage emotionally with your target audience. 5) The ability to promote lasting memories of the brand through interaction techniques that other traditional media platforms can not provide. 6) Creative stage in an out-of-home environment for your brand showcase.