This idea is archived

Cross Platform Music Opportunities Reaching 7m 18-34s per Month

Provided by Sonic Media Group
Brands Bands Fans: Integrate the power of Music into your Communication Strategy.

Tell us about the Opportunity / What is it?

Sonic connects brands with music fans through bands. We create campaigns that harness the power of music to your brand, through bespoke curated content and wide-scale amplification. It can be a one-off event or full national tour + in store retail activations with associated content curation and distribution, or simply a fully-integrated 'native' editorial/social media campaign using artist content across key blogs and sites. We know that brands will always get more from their music partnerships if they understand the relationship between the artists and their fans.

What is the Marketing Objective?

To raise awareness and communicate the personality of the brand through talent partnerships, building trusted relationships with the audience based on engaging content developed for the mutual benefit of the Brand, the Bands and their fans.

How does it work?

Sonic provide 360° service, from initial strategy to execution on music integration, either as a standalone campaign or part of a wider global strategy. Sonic handles all artist performance and content relationships, event management, production of all content and delivery/amplification to the consumer through agreed media channels, including retail (in-store) activations. Sonic manage integration of the Brand message into the Band's relationship with their Fans, so they feel engaged and will spread your message quickly and effectively - we will get them to work for you.

Who's used it in the past?

Our client work includes O2, ASOS & Samsung. Dr. Martens, the iconic British Fashion Brand, appointed Sonic to handle their music integration and we created (and manage) their #standforsomething Tour; eleven nights, eleven cities and 33 bands across the UK over 2013/14.

Features / Benefits

Music is a pathway into the hearts of an audience // Brands can genuinely engage with the audience as a provider of valued content // Working with well known artists will give the brand access to social media reach way in advance of traditional media. Content and reach are combined through the use of music media, digital and cross-platform publishers, live experience, downloads, streams and digital music services. We provide cross-platform integration: digital, print media and the live stage. Further amplification across 60+ music and lifestyle sites.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details7m 18-34 year olds every month
16 - 24
25 - 34
Both
ABC1
Students
MAGS
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSEVENTS
SPONSORSHIP / MUSIC
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service