Digital Advertising - Target 65,000 NHS staff across Scotland
Provided by Fendix Media
A targeted and unique ad platform where companies can get their message in front of health professionals at their place of work
Tell us about the Opportunity / What is it?
Fendix Media is the UK's only public sector digital advertising network. Its unique and powerful platform gives businesses exclusive access to deliver messages directly to health professionals across Scotland and England through their NHS staff intranets. Our network includes 66,000 NHS staff across the central belt in Scotland and 200,000 across England.
In addition to the internal NHS network, advertisers can also target users of health services through our network of NHS public websites. Campaigns can be targeted locally, regionally or nationally.
What is the Marketing Objective?
This is a unique marketing opportunity. Fendix Media's digital advertising network provides access to an audience that is otherwise inaccessible in England and Scotland. Target Nurses, Doctors, Clinicians, Public Sector staff and Key Decision makers at their place of work.
How does it work?
Our sales team work with the client to tailor campaigns to meet their specific needs. Advertisers submit creatives to the team at Fendix who publish the ads across the network, on specific sites and/or on a regional specific basis. Fendix Media will build media bars based on the client brief, and will work with the client to ensure the assets on the media bar fit the campaign objectives. This unique advertising tool enables clients to run multiple messages and include links to videos, social media, websites. Response rates above average - 0.2 to 1.01% CTRs on our campaigns.
Who's used it in the past?
A range of clients have advertised on our unique platform and have seen above industry average results - leading to several re-bookings. Our clients have included utilities, government, leisure, finance, house builders, business and pharmaceutical.
Features / Benefits
The network provides an unrivalled context and a fantastic platform for advertisers who would like to align their product with the some of the UK's most trusted and recognised public service brands. We understand the public sector, and we understand digital advertising. All of our network partners benefit financially from advertising placed on their sites. This enables NHS Trusts or Councils to allocate this revenue to services or products that are urgently required in these austere times. Fendix Media optimise campaigns at every stage to ensure maximum performance.