Nick Jr. delivers family entertainment to a core target audience of preschoolers aged 2-6 years old and their carers. On the November the 3rd, Nick Jr. will see the launch of "Dora and Friends Into the City", an evolution of the world's most beloved explorer. The launch, supported by a significant marketing investment, a CRM programme and OOH advertising, is a global priority for Nickelodeon.

This is a fantastic opportunity to reach your audience and target pre-schoolers and their carers in an exciting digital space, nickjr.co.uk. Nick Jr. is a co-usage site, where 97% of parents are actively involved when their child visits the site. • Primary target age group is 0 - 6 year olds and their parents • Secondary target audience is 73% aged 18-34s (parents) • 42% Guide their child every step of the way • 67% of Nick Jr. visitors, visit regularly Source: "Nickelodeon's Online together"

The new Dora and Friends section of nickjr.co.uk will offer mums and kids the chance to engage with content, games, sing-a-long acivities, that will bringing to life the values and excitement of Dora and Friends. Dora and Friends channel sponsorship includes display media, HPTO, targeted content, pre-rolls and competition inclusion (TBC)*. *Subject to contract

This is a brand new opportunity.

One exclusive partner brand will have full integration including 100% SOV branding across all Dora and Friends related content*: •Dora and Friends Show page •Create tool integration •Printables •Videos •Games •eBooks •Book ending carousel •Character profiles and on air promos •Bespoke competitions •Fun Finder & Grown-Ups Section *Subject to contract