Direct Response TV advertising: efficient & effective planning
Provided by Guerillascope
Specialists in planning cost-effective strategies that drive direct response from TV advertising activity.
Tell us about the Opportunity / What is it?
Direct Response TV advertising has never provided such an array of opportunities for small businesses, with new connected technologies and dual-screen viewing behaviours making it the new point-of-sale medium. DRTV delivers greater response at lower costs, with daytime campaigns the most affordable on the market and viewing figures typically higher. Guerillascope is offering ambitious businesses the opportunity to profit from this: we specialise in targeted DRTV advertising opportunities that reach your target audience with precision and efficiency.
What is the Marketing Objective?
To elicit an immediate response from the viewer, (either through a phone call, website visit or SMS Text).
How does it work?
Direct Response commercials are normally broadcast during daytime/office hours. Viewers are more inclined to respond to a TV commercial when they are at home in the day, as opposed to the evening when they are with family and watching their favourite programmes. In addition, most call centres are open during the daytime, thus leads can be converted more easily.
Who's used it in the past?
Please contact for details, package tailored to individual client requirements.
Features / Benefits
DR is the cheapest form of TV advertising. The cost of showing a 30 second commercial to 1,000 adult viewers is often below £3, whereas peak rates can increase to £10-15 per 1,000 viewers, meaning that a response from 1 in every 5,000 viewers would translate into a cost per lead of only £15.