Dominate UK Sports Bars & Pubs During Football World Cup

Provided by Admedia
One gambling brand can have full domination of advertising space at 4,000 Sports Bars & Pubs during 2018's Football World Cup!

Tell us about the Opportunity / What is it?

Admedia are providing one gambling brand with the opportunity to exclusively dominate 4,000 UK sports Bars & Pubs and directly target a large sports fan audience during the Football World Cup through an unmissable multi-touchpoint advertising pack.

What is the Marketing Objective?

As experts in reaching sports fans for over 20 years, Admedia's 4,000 Sports Bar & Pub portfolio is stronger than ever with impactful multi-touchpoint advertising solutions to build brand awareness, create talkability and drive response among a large gambling audience during 2018's Football World Cup tournament. Key dates for England's Group G matches: Monday June 18th v Tunisia (Volgograd - Kick Off 7pm) Sunday June 24th v Panama (Nizhny Novgorod - Kick Off 1pm) Thursday June 28th v Belgium (Kaliningrad - Kick Off 7pm).

How does it work?

Dominant advertising solutions including Washroom Panels, Beer Mats, Bar Runners, Mirror Clings and Branded Pint Glasses,Trays and T-Shirts to build brand awareness and drive response. With up to 15 million fans expected to visit UK Bars & Pubs during the tournament, Admedia directly reaches a large sports fan audience in a gambling mindset. 63% of football gamblers will use their mobile to place a bet.

Who's used it in the past?

Paddy Power, Betfair, Ladbrokes, Sky Bet & Marathon Bet.

Features / Benefits

- 100% gambling share of voice - Multiple touchpoints - 100% gender targeting - High dwell time

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAdmedia Bars/Pubs reach 1,875,000 in a standard month
All adultsMale
All
OUTDOOR / AMBIENT
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Jul 18BUILD AWARENESSPRODUCT PLACEMENT
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