Advertising Solutions for Donation Optimisation
Provided by The Specialist Works
Cost-effective recruitment of new donors for the charity sector
Tell us about the Opportunity / What is it?
A targeted print/media opportunity providing low cost, offline media that targets new donors. With many charities requiring a constant top up of new names to their database, this is a cost effective way to reach these individuals. With huge amounts of experience within the charity market, The Insert House has the knowledge and tools to deliver cost effective recruitment.
What is the Marketing Objective?
This approach drives a constant stream of new donors to the charity. With many charities suffering with an ageing database, bringing fresh donors into the mix is critical to ensure future funding. The approach can work with both cash and direct debit donors.
How does it work?
Once there is a broad understanding of the brief/requirement, then an initial strategy develops covering targeting, creative, format, targeting and media. This approach can work with most budgets and the idea is to deliver a profitable return on investment over a realistic time period.
The main media channels utilised to drive acquisition are DM, doordrops, and inserts or a combination.
Who's used it in the past?
Please contact us for more details
Features / Benefits
Joined up approach - consistent and low cost.
Knowledge - proven track record of delivering cost effective acquisition campaigns.
Range of media channels to deliver.
Fully measurable at media channel level.