Downtown Radio advertising

Provided by Bauer Media
Advertise on the only province-wide commercial station in Northern Ireland, regularly attracting over 250,000 weekly listeners

Tell us about the Opportunity / What is it?

Downtown is a brand synonymous with radio audiences across Northern Ireland having been the first commercial radio station to launch in the country back in 1976. For almost 40 years the station has provided great local content, delivered in an entertaining and engaging manner with many of the station's presenters firm favourites and household names. Downtown was also the 'stomping ground' for many of the UK's biggest personalities - Eamon Holmes and Gloria Hunniford started their careers in broadcasting here. On-air advertising opportunities available.

What is the Marketing Objective?

Opportunity to build brand awareness with a loyal and engaged audience of primarily 35-54 year olds across Northern Ireland. A typical listener is likely to be female, aged 40 and living mid province. Family plays a large part in this listener's life and free time centres around this important nucleus. Holidays abroad, clothes and the home are the drivers for this middle-income listener.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsRegularly attracts over 250,000 weekly listeners
25 - 34
35 - 44
45 - 54
Both
All
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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