Advertise in Emirates In-flight Publications
Provided by Spafax
Reach over 3.6 million captive and affluent people each month.
Tell us about the Opportunity / What is it?
Emirates Airlines have two award winning publications on each flight;
Open Skies - Emirates Airline's multi-award winning inflight publication, which reaches 3.6 million passengers/month. Open Skies is circulated through all Classes, Emirates lounges and Royal flights and has a monthly print run of 110,000 copies a month.
Portfolio - is the official monthly inflight magazine for Emirates Airlines First & Business Class passengers. Portfolio has a monthly print run of 27,344 copies and reaches a potential readership of 700,000 + First & Business Class Passengers/month.
What is the Marketing Objective?
Property Developers have a reach of the 80% of Emirates Frequent Flyers, 40-70% of them are considered Middle/Senior Decision Makers.Your Potential audience, a typical passenger flying with Emirates are affluent, option leaders, early adopters and decision makers. Effectiveness of Emirates inflight print media activity; 91% of frequent flyers have read or looked through the airlines inflight magazine, 71% of airline magazine readers agree that because they are on a plane, they read the inflight magazine more closely than a magazine they pick up at other locations.
How does it work?
Due to the extensive and captive audience of passengers and the high readership levels of the inflight magazine, Open Skies and Portfolio provide a unique opportunity for Property Developers to create awareness through print advertising in a competitive advertising free environment.
Who's used it in the past?
St.George | Savills | Battersea Reach | One Hyde Park | Q Developments | Berkeley Homes | St James | One Blackfriars | Chelsea Creek/ Fulham Reach |
Features / Benefits
Emirates a Global brand name associated with sporting celebrities as well as teams is one of the leading sponsors for major events globally. Emirates experienced incredible passenger growth of 64% in passenger numbers from 2009 to 2014. In the financial year 2013/2014 Emirates carried 44.5 million passengers (3.6 million each month). It is expected that by mid-2015 Emirates will be carrying 50 million passengers a year. Emirates had a 81% seat fill factor in 2014.