Reference Title Provided By 5528 Engage consumers with your brand & drive sales through Doordrops TNT Post (Door Drop Media) Ltd
	At a Glance Guide Price £51k to £100k   Suits a variety of budgets and costs for a leaflet start from as little as 1p per household. Reach & Frequency National reach & targeted by sector Target Audience All adults All Genders All Classes Media Type Location All Regions Timings All Year   Timings are flexible to suit the need of the brief- distribution slots are weekly and need to be booked on average 4 weeks prior Marketing Objective DIRECT RESPONSE   Doordrops can be used to achieve a number of objectives - raise awareness, encourage trial, drive purchase and increased purchase, brand switching, increase penetration and market share, improve stock positioning and retailer relationships. Opportunity Type DIRECT MARKETING SALES PROMOTION/ LICENSING SAMPLING   Download Attachment Estimated download time: 27 secs View Website Contact Details View all opportunities by this company Email this opportunity to a Colleague

	Tell us about the Opportunity / What is it?

Doordrop media provides an opportunity for you to engage with your target audience - getting a communication (such as a leaflet, coupon, sample) in to the home in a intrusive and impactful manner. Through all the different media available, there is still only one letterbox. Using a strong message, clear offer/ coupon and/ or sample, you can engage the brand with the consumer and drive to them to trial and purchase. Sophisticated targeting tools are available to improve efficiency and accurancy while a number of delivery channels are available to suit the needs of the brief.

	How does it work?

There are 4 key ingredients: Creative - important to get the creative and message right in order to bring the consumer in. Few constraints allow freedom to be creative - samples, die-cuts etc. Brand, message and offer need to be clear. Method - items are delivered via our team network, Royal Mail or the free local newspapers. The choice will depend on the brand, target audience, budget and timings. Targeting - a number of sophisticated systems to target the core audience in the right areas. Evaluation - a number of techniques including coupon redemption and sales.

	Who's used it in the past?

Regularly used over the years by a number of FMCG manufacturers across various brands, including Unilever, Nestle, Cereal Partners, Reckitt Benkiser, SCa, PepsiCo and United Biscuits.

	Features / Benefits

- Vast Creative opportunities for both leaflets and samples - Sophisticated targeting methods - Measurable - Consumers enjoy free samples and coupons (71% & 62% - BRMB) - 79% consumers regularly read doordrops (DMA) - 62% consumers have acted as a result of a doordrop (DMA) - 94% consumers believe samples give a better idea of a product than advertising (RSGB) - 71% claim samples are the main reason to switch brands & 79% say it is the main reason to purchase a new product - 31% of consumers are more actively seeking promotions and 77% of consumers use coupons (Valassis).