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Exclusive opportunity to sponsor new Sky 1 Freddie Flintoff Show

Provided by Sky Media
Freddie and Rob are back in a new show Flintoff: Lord of the Fries. Now exclusively available to sponsor on Sky 1 HD.

Tell us about the Opportunity / What is it?

The sponsorship will allow a brand to associate themselves with Freddie Flintoff, who brings with him an already loyal fan- base, not only from his cricketing career, but also from his previous work on Sky 1 as co host on the incredibly popular A League of Their Own, his documentary series "From Lords to the Ring", and his previous collaboration with Rob on their Amazon adventures. This sponsorship will therefore enable a brand to engage with an already loyal and engaged audience.

What is the Marketing Objective?

This sponsorship opportunity can run across online and VOD providing the sponsor with multiple touch points across Sky's various media platforms. A multiplatform sponsorship will ensure that those who watch at their own leisure through VOD, or find out more online, do so while in the presence of the sponsors exclusive advertising message, which will further strengthen the partnership between the show, the channel and the brand. Sponsorship can effect how viewers feel about brands, how relevant they perceive them to be and their likelihood to buy.

How does it work?

Opportunity runs across online and VOD providing the sponsor with multiple touch points across Sky's platforms. A multiplatform sponsorship ensures that those watching at their own leisure through VOD, or online, do so while in the presence of the sponsors exclusive advertising message - further strengthening the partnership between the show, the channel and the brand. As Sky's own UK commission, we can activate the sponsorship beyond broadcast, enabling the sponsor to fully integrate themselves with the show and the Sky 1 brand to engage viewers with their product.

Who's used it in the past?

Sky's multi-platform distribution coupled with a unique direct relationship with its viewers has meant that Sky Media lead the way in sponsorship that engages with audiences no matter how they are enjoying great content. Whether watching live, catching up on demand or on the go. A whole host of high profile brands have had hugely successful sponsorship partnerships with Sky including Dominos, Jaguar, Volvo and Autoglass.

Features / Benefits

Dedicated programme page hosted on the Sky Ent website inc logo and display roadblock + 5" pre-roll bumper on show video content. Sponsorship accreditation - On Demand Showcase delivering an est 200k impressions and accreditation on Sky Go set 50k impressions. Premier runs on Sky 1 HD, Sky1+1 & Sky 1, 6 x 60 minutes episodes starting in January 2015 Repeats on Sky 1, Sky 2, 15" credits opening/closing credits and 5" bumpers per centre break Also benefits from association with the socia/environmental responsibility promoted within the series.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCoverage: 291,000 16-34 year old adults
16 - 24
25 - 34
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 15 - 28 Feb 15BUILD AWARENESSSPONSORSHIP / MEDIA
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