Experiential opportunities at premium retail destinations
Provided by Hammerson
We can put your brand in front of the millions of consumers visiting our premium shopping centres and retail parks across the UK
Tell us about the Opportunity / What is it?
Place your brand at the heart of the shopper experience. Our promotional spaces are located in central mall locations with high footfall to give your brand optimum visibility and maximise opportunities to engage with the audience. Our promotional spaces can be tailored to promote events, product sampling or your latest campaign.
Our UK shopping centres include: Brent Cross, Bullring, Cabot Circus, Centrale, Highcross, Queensgate, The Oracle, Silverburn, Union Square and WestQuay.
What is the Marketing Objective?
We create brand partnerships, helping brands develop marketing campaigns using a variety of media across a number of different locations.
Whether you are looking to boost brand awareness or retail direct to customers, we offer promotional, sponsorship and retail opportunities giving you the perfect platform to promote your brand and engage directly with our millions of shoppers.
How does it work?
We can develop the perfect campaign for your brand offering a range of tailor-made packages to suit your needs. From mall retailing and advertising to events and sponsorship and from one shopping centre to the whole portfolio. What's more, our on-site specialists are on hand to ensure everything runs smoothly.
Who's used it in the past?
Samsung, Sky, Virgin Media, Panasonic, BMW, Chrysler, Cadbury, Kellogg's, Coca-Cola, Clarins, St Tropez, Nivea, Andrex, The Times
Features / Benefits
Our shopping centres are located in affluent catchment areas. We offer opportunities to brand owners to market their products in these popular destinations which:
- Provide direct contact with the consumers of the product
- Create the opportunity to influence spending decisions at the point of purchase
- Put the brand in contact with consumers who are already in the mindset to spend
- Present a defined consumer profile based on local demographics and identified spending patterns
- Allows brands to tailor messaging to a target audience