Experiential Product Placement At Tesco Stores
Provided by Access Point
Excellent field marketing, brand awareness & acquisition opportunities at Tesco stores. Direct access to ABC1 shoppers.
Tell us about the Opportunity / What is it?
Field marketing events are designed to increase brand awareness, capture data and ultimately help brands sell their products. This kind of promotion can generate instant sales as well as providing vital lead generation and appointment making. Brand ambassadors bring your brand to life by engaging directly with the consumer and can have much more of an impact than a flat press advert. Fantastic high footfall promotional space is now available in Tesco stores nationwide and this form of advertising has proven to be extremely cost effective and deliver an impressive ROI.
What is the Marketing Objective?
Experiential marketing and product placement events at Tesco stores are a pro-active way of connecting your brand to on average 2000 consumers each day. Booking a promotional event at Tesco is an easy and cost effective way of allowing clients to build awareness of a product or service, generate instant and reliable leads and increase sales. Events can include voucher distribution or purchasing incentives to increase the longevity of the campaign and extensive social media potential will further enhance your brand message.
How does it work?
On site promotional activity at Tesco stores enables brands to be associated with one of the UKs largest supermarkets and reach a key target audience whilst in a buying environment. This opportunity gives brands of all size the chance to raise awareness, launch new products or services and encourage purchase. Suitable Tesco stores can be specifically targeted for demographics, footfall and location and designated promotional areas are available in the car park or within the store itself.
Who's used it in the past?
Industries that have successfully used Tesco stores for marketing purposes include vehicle dealerships and automotive repairs, home improvement firms and business throughout the health and wellbeing sector such as gyms, chiropractors and NHS services. Highly visible locations with excellent footfall are a proven and excellent way for businesses of all sizes to increase awareness and drive sales. "Working with a national retailer generates good quality leads, resulting in sales." Lorraine Keeler, Anglian Home Improvements.
Features / Benefits
Brand awareness; for product launch and brand visibility.
Lead generation; instant and reliable leads.
Sales; generate instant sales or via purchasing incentives.
Instant feedback; on your brand message from potential and existing customers.
Social media; huge potential for further enhancement of your brand message.
Personalisation; events can be tailored to your specific needs and target market including demographics.
Cost effective; Tesco stores are available from only £475 per week and daily events are also available on request.
ROI; leads can be easily measured.