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Eye Catching Digital Media Opportunity in UK shopping malls

Provided by Outdoor Plus
Promote your Brand in a high impact way on Outdoor Plus' state of the art large format digital mall screens.

Tell us about the Opportunity / What is it?

Outdoor Plus is delighted to offer brands the opportunity to message and share content with over 5.8 million mall shoppers and leisure visitors a week in an unmissable and creative way.Running on our network of 35 screens across 14 of the UK's biggest and best malls, brands can not only make a statement close to the point of purchase, but really engage with their audience using some of the latest developments in technology. All our screens are WiFi-enabled so allowing consumers to upload, download or stream content from the screens via their smartphones.

What is the Marketing Objective?

Its not just about creating brand awareness amongst a high value shopping and a leisure audience - our network delivers 58% ABC1s and 64% Homeowners and mall shoppers are almost 50% more likely than the average adult to have a family income of over £50,000**.It's also about actually connecting with customers.With shoppers 3 times more likely to remember an ad seen in a mall than other environments, combined with the fact that over 60% of people nowadays are willing to interact with digital screens, this is an ideal opportunity for brands to connect with shoppers.

Who's used it in the past?

Sony Pictures, Clarins, 20th Century Fox, lowcostholidays, Paramount Pictures, C4, Pandora, British Gas, British Airways, Clarks, Health Lotto, Macmillan Books, Microsoft, Sony Mobile, Warner Brothers Film & KGA

Features / Benefits

This is not just another advertising opportunity in shopping malls.This is a high impact, full motion and high-tech media solution than can really engage people as well as bridge the gap between on and offline shopping.We are committed to flexible and accountable campaign planning, we'll run what you want, when you want and will always try to deliver the most creative and effective campaign possible.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5.8 million shoppers
25 - 34
35 - 44
All adults
Female
Both
ABC1
Main Shopper
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, North, SouthAll YearBRAND STATURE
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