High footfall experiential opportunities at UK train stations

Provided by Access Point
Excellent experiential marketing opportunity. Target daily commuters & day-trippers at busy UK train stations.
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Tell us about the Opportunity / What is it?

We specialise in providing a professional service that directly places your brand in extremely high footfall areas, giving highly visible direct access to thousands of commuters every day. Our aim is to provide a complete service that benefits local and national companies, increasing sales and enhancing brand awareness through face to face promotions. Access Point offer advertising opportunities for brands to reach consumers at Train Stations in the UK. With an eye-catching display and a trained professional promoter you can generate quality leads.

What is the Marketing Objective?

Booking promotional events at train station locations is an easy and cost effective opportunity to increase sales, to build awareness of a brand or product and to generate leads or data capture. Experiential marketing in this way offers huge potential for social media engagement to increase the reach of the campaign; and events can include a purchasing incentive to increase campaign longevity and for easily measurable ROI.

How does it work?

Experiential marketing allows a brand to bring their product to life, increasing brand recognition, loyalty and demand. Train stations offer large promotional areas, with significant footfall and high dwell time to engage with your message. Stations enable brands to target audiences that are a blend of business, retail and leisure with a mixed demographic. Whether it is for brand awareness, product launches, data capture or customer acquisition; we will help manage the campaign efficiently and to ensure our clients can make the most of each promotion and remain in budget.

Who's used it in the past?

Brands that have used train stations for experiential marketing include Ikea, Ben and Jerrys, Baileys, Sky, Dove, Radox, IPG, Bannantyne, a selection of charities and various car manufacturers to name just a few. Please contact Access Point for a list of examples and case studies. "This type of face to face marketing has proved to be effective for Nuffield Health & Fitness and is a very important part of our strategy. We regularly book promotional sites every month and the booking process with Access Point is very easy." Fiona Hutchinson, Nuffield Health.

Features / Benefits

Marketing at train stations gives brands mass exposure to thousands of customers for fantastic brand awareness within an extended dwell time location. Generate sales instantly or post event via a purchasing incentive. Choice of over 400 station locations nationwide, each with highly visible site locations. Cost effective, measurable advertising to monitor ROI.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCommuters & day-trippers at UK train stations.
All adultsBoth
ABC1
C2
LOCAL MEDIA
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
SALES PROMOTION
SAMPLING
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