Tell us about the Opportunity / What is it?
With the majority of the population hunting for the perfect gift for the women in their lives, there is no better time to utilise Specific Media's unparalleled targeting technologies.
Specific Media's new specialist female gifting behaviour package enables retailers to raise brand awareness and educate online users seeking to find that perfect women's gift, creating greater sales opportunities in that all important lead-up to calendar events such as Easter, Christmas & Valentines Day.
How does it work?
Specific Media has developed over 10 years Dynamic Discovery which is our "secret sauce" in online behavioural targeting. Our technique uses Delivery Analysts to find users who are in-market for a product/service where you may not expect to find them.
Approach - Specific media advanced method of targeting. Pre-qualified, relevant user reach plus niche segment targeting to distinguish entire female gift market.
Results - Maximised ad spend, increase awareness and purchase leading to greater revenue for the Advertiser.
Who's used it in the past?
This a new package launched into the market place.
Features / Benefits
- At Specific Media, we're revolutionising the way advertisers connect with their target audiences online.
- With the seasonal opportunities available to e-tailers, it is essential for marketers to select a media partner that has both online retail expertise and unparalleled targeting capabilities.
- Dynamic Discovery is our "secret sauce" in online behavioural targeting developed over the past 10 years.