Floating Logos - Amazing impact and a UK First!
Provided by Green Street Media
Flying branding opportunity with many cross media opportunities. We can customise any shape, logo into flying foam.
Tell us about the Opportunity / What is it?
Flying Logo's are an incredibly innovative promotional tool that consist of harmless bubbles filled with helium instead of air. We can shape this lighter-than-air foam into any shape, logo or brand name that are made at a rate of 1 every 15-20 seconds. After your flying foam is released it will float up into the Sky and travel for miles before finally evaporating after 30-40 minutes.
What is the Marketing Objective?
Flying Logo's are used to create a media frenzy, thousands of flying logo's can be released all day, at any location in the UK inside or out. Curiosity drives people to stop, take pictures and question what exactly these incredible cloud like shapes are. Flying Logos set social media alight as people share and examine these strange flying objects. TV, Radio and many other media platforms will all be pre notified of your flying logo spectacular to ensure maximum coverage for your flying logo campaign.
How does it work?
Flying logos are offered in blocks of 4-8 hours for a single event with the option to block book a number of flying days if your brand or agency can envisage using this media format more than once. This media format will allow you to interact with everyone, regardless of demographics as every single person will stop to see your floating logos. The only aspect that may affect your target audience is the location of your flying logos as it can be used in central London or backstage at Glastonbury depending on your needs.
Who's used it in the past?
Floating Logos have been used around the world for a variety of events and promotional activities including McDonalds, Mercedes Showroom, Disney World, Apple. However this is a very new innovation to the UK as we are the first to offer this incredible floating foam for marketing purposes in the UK.
Features / Benefits
Floating Logos are a very new innovation to the UK which ensures an incredibly captive audience wherever used. Your flying logo will float around and travel for great distances, imagine filling London with your own flying logos. As these are effectively just bubbles filled with helium they pose no risk to the general public, vehicles or planes and are 100% environmentally friendly.