Unique Sponsorship Opportunity on CBS Reality

Provided by Sky Media
Daytime, primetime and channel sponsorship all available. Excellent opportunity to reach a predominantly female 25-54 audience.
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Tell us about the Opportunity / What is it?

CBS Reality is inspired by real life drama, crime, the bizarre and the unexplained. Bringing you sensational unscripted programmes to stir your emotions and incredible insights that will keep you hooked. Sky Media is pleased to offer an advertiser the opportunity to create a unique association with programming on CBS Reality; through sponsorship of one of several packages we are able to offer. The sponsorship opportunities can run from one month - up to 12 months.

What is the Marketing Objective?

Create a unique association with great programming on CBS Reality.

How does it work?

The sponsorship opportunities can run from one month - up to twelve months and include: Daytime Sponsorship: 09:00 - 18:00, Prime Time Sponsorship: 18:00 - 24:00 or Channel Sponsorship: 09:00 - 24:00. All programming included can be branded in association with your brand, with the branding and tag line appearing within the credits to add cohesion to the package. In addition a sponsor shall receive Opening and Closing credits of 1 x 15 seconds per programme and Break bumpers of 2 x 5 seconds per centre break (There are normally 3 centre breaks per one hour programme).

Who's used it in the past?

Please contact for details.

Features / Benefits

Sponsoring a strand offers longevity, presence and continuity. Build brand awareness with an interested "choose to watch" audience. Appeals to the public's insatiable desire for real life programming . CBS Reality viewers are predominantly women over the age of 35. The channels popularity is constantly growing with August 2010 being its best month of viewing since launch. Weekend blocks produced especially eye catching results in August 2010, with audiences of Judge Judy and Bondi Rescue blocks breaking the 100,000 adult audience barrier a total of 6 times between them!
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAaverage total TVR of 436.2 women 25-54 over 6 months
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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