FreeWall; High Impact Ad Unit
Provided by Rezonence
Delivering proven engagement and results 10x better than industry average with FreeWall® Triple Play
Tell us about the Opportunity / What is it?
FreeWall® Triple Play is a high impact ad unit that delivers over 1% CTR and over 30% engagement, results that are over 10x better when compared to industry benchmarks. FreeWall® delivers proven engagement for the advertiser by granting access to premium content in return for accepting a bespoke brand message. Using a pay per engagement strategy, FreeWall® ensures that budgets can be spent effectively, on a targeted audience and with 100% accountability.
What is the Marketing Objective?
FreeWall® is a fully bespoke, versatile and transformative ad-unit that aims to disrupt the ineffective world of online advertising. FreeWall® allows the advertiser to utilise the format for whichever way they see fit, be it for transactional purposes, education or raising brand awareness. Our ability to add rich media as well as basic static images adds flexibility, allowing the client to use existing creative images and video to maximise the impact of each engagement.
How does it work?
The FreeWall® ad format appears in stream after the first two paragraphs of an article, hiding the rest of the content from the consumer. FreeWall® Triple Play is a layered experience, seamlessly providing 3 high impact ads for the price of 1: i) an initial in-stream branded ad with a related multiple-choice question underneath is served mid article ii) answered correctly, the FreeWall® reveals the rest of the article iii) the ad is replaced by a response image with a corresponding kicker at the bottom of the article containing a clear call to action or coupon.
Who's used it in the past?
Brands : Sky, Unilever, Bet 365, Top Gear, Tear Fund, Vodafone, Sandals, Health Lottery
Publishers : Haymarket, Johnston Press, Telegraph Media Group, Northern & Shell, 1XL, BBC Worldwide, City AM
Features / Benefits
• Works with video.
• Built on HTML5, FreeWall® is fully responsive providing a seamless transition across both desktop and mobile.
• The FreeWall® server also provides frequency capping on a per article or site-wide basis, rationing the number of times a FreeWall® ad unit appears to a user.
• In an internal study, Unilever found that FreeWall® delivered a brand recall rate of 86%, compared to 0% for all other online ad formats.
• FreeWall® is priced by CPE, instead of paying for x amount of ads, you pay for x amount of engagements.