Full wrap truck advertising - the biggest stand out on the road
Provided by HaulinAds
Combine both truck sides with a flush rear to create a wrap for maximum impact with both a mobile & a pedestrian audience.
Tell us about the Opportunity / What is it?
Truck advertising allows brands to advertise in a media free environment. Billboard companies are forbidden to build poster sites on our major roads, so apart from a few shabby signs seen in fields, which do not portray a good brand image, there is nothing for the motorist to see. There are very few other places with such a huge audience that are clutter-free from other advertising. Full wraps combine both truck sides with a flush rear to create a wrap for maximum impact. No other transport media can compare when delivering visual impact & value for money for advertisers.
What is the Marketing Objective?
Excellent opportunity to gain maximum impact for your brand. Coverage can be targeted to specific conurbations to allow brands to create a highly targeted campaigns to build brand awareness with a particular audience. As full wraps allow pedestrians and motorists to be able to see the advertising from a range of angles, it ensures your brand reaches as many people as possible, giving the impression that the advertiser owns the fleet. Creating brand scale and impact.
How does it work?
HaulinAds offer a flexible approach to building your advertising campaign; whether it's
the number of vehicles, choice of format, duration of campaign, or indeed targeting
specific geographical locations.If you're looking at reaching an audience of millions, the UK's motorway and major road network are some of the most densely populated highways in the world.
Who's used it in the past?
Previous advertisers include BiGDUG, Frontline and Flue Cube. BiGDUG, the UK's leading supplier of industrial shelving, approached HaulinAds with a challenge of achieving more brand awareness for the company amongst a difficult to reach business audience. They wanted to engage with decision makers at a time when they were away from the distractions of the office, and truck advertising gave them exactly that exposure to business people as they travelled between meetings. Case study can be found at: http://haulinads.co.uk/bigdug-case-study/
Features / Benefits
Brand stature - The biggest media canvas on the road; enabling your brand to stand out on the move above any other.
Year round visibility - for a fraction of the cost of a TV campaign, you could ensure your brand is constantly on the move and visible to a national audience. Great for brands and sales promotion messages.
Creativity - Utilise some of the new printing opportunities to bring to life your brand, such as a 3D effect!
Coverage - the sheer impact of this medium means fewer trucks are needed to achieve cut-through with both a motorist and pedestrian audience.