Tell us about the Opportunity / What is it?
A display or stunt which is not expected. A covert marketing operation which raises the heads of those passing, generates media noise and creates a marketing stir, prompting reactions that build on brand affinity.
How does it work?
Guerrilla campaigns work by taking a brand to the streets with a highly engaging message or consumer interaction. Aimed at stimulating consumer attention and interaction, your brand message could literally look like it had fallen from the sky, imprinted on everday landscapes using works of art or communicated via a live ad acted out on the streets. The expertise and technology profile to back up your Guerrilla marketing campaign are endless...
Who's used it in the past?
Guerrilla marketing for: 3 Mobile, Advocates for animals, Nation1, Channel 4, William Hill, BBC, Imperial Leather, Intercontinental Hotels, RSNO, Chanel, Lexus and Levis 501.
Features / Benefits
Benefits: 1) Non traditional advertising that creates new awareness 2) Cuts through other marketing noise with impact driven marketing stunts and PR campaigns 3) Generates huge media attention thus increasing awareness of the brand and viral chatter 4) Competitive advantage over your competitors with the ability to take your brand message direct to their consumers 5) Fun, wild and liberating campaign ideal for injecting a fresh incentive into campaigns 6) Increases penetration and measurement through effective ROI.