Global Media Sponsorship Packages at Leeds United Football Club

Provided by Leeds United Football Club
LUFC is delighted to announce the club's new commercial regional & global sponsorship packages for the 2018/19 season

Tell us about the Opportunity / What is it?

As a commercial partner of LUFC, brands can benefit from extensive SkySports & Channel 5 coverage, state-of-the-art digital LED screen perimeter board coverage across all matches & an exclusive stadium sponsorship opportunity. The global media package delivers unparalleled global reach of 614m people across 177 territories. This media opportunity is ideal for any major UK brand looking for a global audience. Further regional sponsorship & advertising packages are available, ideal for showcasing Yorkshire based brands to 37,000 LUFC fans at each game & 9.5m fans nationally.

What is the Marketing Objective?

A new era has begun at Leeds United under the leadership of new club owner Andrea Radrizzani. We are at the beginning of a great journey to take the club back to the premier league, and are looking for commercial regional and global partner brands to join us on that journey. The Club has an innovative and forward-thinking approach to Partner relationships and is commercially focused on delivering a return on marketing investment for partners.

How does it work?

There are no standard partnership packages and each of our relationships is individually tailored to suite the requirements of our Partners, in order to deliver tangible results. Our commercial media packages range from global branding opportunities via regular global television coverage to corporate hospitality packages and large format digital advertising screens for regional advertising campaigns.

Who's used it in the past?

Previous global brands include 32Red, Kappa, Heineken, Uber, Utilita, Ladbrokes, CurrencyTransfer.com and Global Autocare. Regional partners include Clipper Logistics, Southerns Group, Louis Erard and Burflex Scaffolding.

Features / Benefits

Global Partner Benefits: • Global 100% media equivalency of £44,142,369 • QI value of £10,225,468 • Reach of 614 million people across 177 territories • Full stadium width digital screen coverage • Association with one of the most iconic and famous football stadiums in the world. Regional Partner Benefits: • Full stadium exterior branding with a 30m annual reach • Branding rights to the biggest sports club in Yorkshire • Exposure to 37,000 fans per game and 9.5 million fans nationally. • Giant LED screen stadium coverage

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kStadium Audience 76% ABC1
16 - 24
25 - 34
35 - 44
45 - 54
Male
ABC1
ONLINE
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions, GLOBALUntil 31 Dec 18BUILD AWARENESSSPONSORSHIP / SPORT
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