A new way to buy, monitor and review outdoor advertising using data form the OptimEyes screen network.
Amscreen introduces a new way to buy, monitor and review outdoor advertising using data from its OptimEyes screen network. Amscreen's Audience Assured Advertising (AAA) packages allow brands to target four key demographics using OptimEyes technology. OptimEyes data, taken from the screens, allows both historic and post campaign data to be analysed to ensure each campaign delivers the volume of audience purchased.
Brands can target one of four key demographics: All adults, men, 15-34, 35-64 or build a bespoke audience package based on audience type, location and time of day.
The platform enables advertisers and Amscreen to work together to ensure that brands only pay for the audience that they wish to reach.
See more on how to reach a key demographic with Amscreen here http://bit.ly/1jKCEZw
Face detection software in each of Amscreen's screens captures and reports, in real-time, individual site by site data including; viewers by site, age and gender breakdown, overall demographic based counts, conversion ratios and averages by site/hour. This data is used throughout all AAA campaigns to, firstly, forecast when and where best to reach a key demographic, during, to ensure the key audience is being reached and finally, post campaign to produce an in-depth delivery and efficiency report.
FMCG brands have used this to reach shoppers on the go at the POS, motors brands have used it to reach those in a motoring mind set and entertainment brands have used it to target those on their way home from a busy day at work.
Check out live campaigns from Amscreen here www.youtube.com/user/AMScreen.
As well as the benefits outlined above using Amscreen's AAA platform, advertising can be served via an array of creative solutions through a unique content delivery system allowing temperature activated campaigns, day-part targeting, site specific messaging, live feeds and reactive advertising.