Gym TV advertising: Reach an elusive, on the go audience
Provided by Zoom Media
Reach an upscale audience in an engaged & active environment. Possibility to brand TV, yoga mats, 6 sheets, leaflets & sampling.
Tell us about the Opportunity / What is it?
Zoom Media own and run the music channel in all major gyms across the UK.
The gym offers an engaging environment where the customer's mood is enhanced, and they are more receptive to advertising.
74% of gym goers are ABC1 adults that are on the go and hard to reach, with a higher than average disposable income. 63% of them are light TV viewers, 77% of which pre-record programmes and fast-forward ads. They are also thought leaders and key influencers who are always open to learning about new products and services, and are also more likely to recommend them.
What is the Marketing Objective?
Clients use us as an incremental reach vehicle for their TV campaigns. Many clients have also taken the opportunity to dominate the environment with a 360 degree campaign complementing their TV ad with 6 sheets and sampling opportunities to create even more brand awareness and product integration.
Research has also been carried out on various campaigns to establish prompted recall and purchase intent, showing we have a proven format with excellent results.
84% of our clients come back to us!
How does it work?
Clients provide us with the assets and we put them on our channel. We have run 10'', 20'', 30'' and 2 minute ads. We also offer the opportunity to create an ad for the client, should they not have one. It is also possible to brand yoga mats, 6 sheets, floor standing standees, leaflets and use sample bins. The average member visits twice per week and stays over an hour per visit
Who's used it in the past?
BMW, Volvo, Vauxhall, Ford, Mazda, Nissan, M&S, Waitrose, Blackberry, O2, 3 Three, Microsoft, Unilever, GSK, Adidas, Reebok, Nike, Paramount, 20th Century Fox, Universal, DHL, Coty, Danone, Colgate, LG, HTC, Starbucks, Yoplait, Kellogg's, Nokia, Beats, The Sun...
Features / Benefits
84% of our clients come back to us. Microsoft have so far booked over 12 campaigns through us. We offer free research for bookings over £40,000. Whether you want to target by demographic, location or time of day, with over 3,000 screens across 600+ health clubs to choose from, there is a bespoke solution for every advertiser.