Targeted TV Advertising At Affordable Costs
Provided by Guerillascope
A unique chance to advertise your business for as little as £10,000 a month on TV.
Tell us about the Opportunity / What is it?
Guerillascope specialises in the planning of targeted TV advertising campaigns that reach specific audience groups whilst reducing Cost Per Response, Lead and Sale. We accomplish this by implementing an analysis-based approach to the buying of TV airtime, selecting TV channels, times of day, weekdays and programming most suitable for reaching the target audience group. Upon the launch of a TV campaign, we continuously monitor its progress by correlating individual TV spots with live web data. This allows us to minimise costs further whilst enhancing performance.
What is the Marketing Objective?
The objective is a simple one: To supply both businesses new to the TV advertising market and those already holding an established presence with an outlet that cultivates sustainable and accountable business growth. We seek to achieve this by developing targeted plans that provide a healthy balance of reach and frequency. Whether a client is pursuing a measurable increase in sales and direct response, an elevation in brand fame or the grand unveiling of a new product, we're well-versed in providing the support to achieve any of the above objectives.
How does it work?
We begin by getting to know your business inside out, taking a detailed brief that allows us to locate the best avenues towards reaching your individual goals. Once a plan is in place, our team then negotiates the lowest TV rates on the market. We achieve this by approaching sales houses late in the market, accessing remnant inventory that delivers fantastic reach and frequency whilst generating added value. We ensure this by keeping a constant eye on campaign progress, performing weekly schedule updates whilst also correlating live web traffic with individual TV spots.
Who's used it in the past?
Guerillascope has had the pleasure of working with businesses spanning the charity, FMCG, drinks, insurance, law, travel and tourism, health, beauty & cosmetics, sports and leisure, public sector, retail and entertainment sectors. From budding entrepreneurs and growing start-up businesses through to established brands and market leaders.
Features / Benefits
Unlike other TV advertising agencies, Guerillascope operates with complete independence and transparency. We are not restricted to share agreements with sales houses, meaning we plan and book campaigns based on the exact needs of the client. We're also the only agency that advertises on TV itself, whilst our sophisticated analysis software means we never miss an opportunity to make your budget work harder. Ultimately, our mission is to make TV advertising as cost-efficient source of sustainable growth for business of all shapes and sizes.