Highly Targeted Consumer Advertising via easyJet Boarding Passes
Provided by Ink
Get your message in front of more than 4.9 million passengers per month across mobile, online, email at home and in the office.
Tell us about the Opportunity / What is it?
Ink is the global expert in connecting with travelers throughout their entire journey. Through our portfolio we reach a captive audience of hundreds of millions of travelers each year. With our client easyJet you have the opportunity to choose exactly which passengers you want to communicate your brand with by using our dynamically generated targeted advertising (TAD) routes including print-at-home and mobile boarding passes, online and email communications.
What is the Marketing Objective?
With easyJet operating over 500 routes serving 120 key destinations, brands have the opportunity to reach a vast ABC1 audience - 72% of easyJet's customer base. Brands can reach their exact target market, drive consumers online and increase footfall to store locations, run promotions and increase brand awareness.
How does it work?
Targeted advertising is available via print-at-home boarding passes, smartphone boarding passes, web pages and confirmation emails. Advertising is automatically chosen and delivered according to parameters such as destination, origination, and gender. easyJet also offers advertising through its inflight monthly magazine, "Traveller". With coverage close to 2 million ABC1 25-54 year olds the magazine offers a high volume, low cost advertising route.
Who's used it in the past?
This opportunity offers consumer engagement before and during their journey with easyJet. With advertising automatically chosen and delivered according to parameters such as destination, origination and gender, the brand awareness possibilities are huge. Previous brands using this opportunity include: O2, Vodafone, Premier inn, Fiat, Canon cameras , Estee lauder, T Mobile and Intercontinental Hotels.
Features / Benefits
According to our industry research Targeted Advertising on print-at-home boarding passes is highly effective: -53% would consider purchasing products advertised on boarding passes. -Over a quarter of passengers look at their boarding pass while travelling to the airport. -A fifth of passengers still look at their boarding pass once they have boarded the plane. -61% of passengers can recall boarding pass adverts. easyJet consumers are already keen leisure and business travelers influenced in a unique environment.