Highly targeted student advertising opportunity
Provided by AIWIP
Advertise directly to students on their printed documents, as well as digitally in the mobile application students use to print.
Tell us about the Opportunity / What is it?
Aiwip's unique digital technology puts the power back into students' hands and enables free printing at Universities across the UK. The print outs feature banners in the footer of the document which advertise directly to students. The app that allows students to print quickly and easily has additional digital advertising options for brands to enhance their message and reach.
What is the Marketing Objective?
Aiwip's advertising banners enable brands to target their advertising to the student population quickly and effectively. These banners can raise brand awareness, as well as be a key way to promote a specific product, service or special offer.
How does it work?
Aiwip's digital technology allows students to print documents for free with a small advertising banner in the footer of the document. Users must sign up to use the service and information collected on sign up is used for brands to target specific groups. Targeting options include; University, Department, Year, Gender, Nationality and Interests. Our mobile application which students use to print their documents for free also features advertising options for brands to enhance their advertising campaign.
Who's used it in the past?
Aiwip has worked with household names such as Uber and Domino's. Both used our advertising options to promote discount codes for their products and services directly to their target audience. We have also worked with Union Insurance who used our platform to advertise their student placement opportunities, and WeRoom.com, who have chosen our advertising space to help raise awareness for their UK launch.
Features / Benefits
This is a unique opportunity for brands to sponsor free printing for students at University and appear on the pages students' print, with the ability to strengthen your advertising campaign through digital advertising options via Aiwip's mobile application. We offer the flexibility to target the student population as a whole, or choose more specific criteria for your campaign. You can gain valuable insight into the effectiveness of your campaign through our online metrics analysis tool.