Hyper-targeted YouTube content on a video clip level
Provided by Collective
Enabling you to hyper-target YouTube content beyond the existing YouTube buying routes of Channel, Keyword or Audience
Tell us about the Opportunity / What is it?
We offer a highly customised YouTube experience for brands to harness the full potential of the YouTube audience. Our fully transparent Content Identification Engine makes it possible to target audiences beyond keyword or channel, down to the actual clip, so that marketers can choose the exact videos with which they want to associate their brand. Our precise targeting capabilities let us monitor the performance of each individual clip, giving us deep campaign insights and the ability to optimise towards top performing videos.
What is the Marketing Objective?
Mobile makes up almost 40% of YouTube's global watch time, making it a must for any multiscreen video campaign. With more than 1 billion unique users each month and over 6 billion hours of video watched (that's almost an hour for every person on Earth) - it is a powerhouse that cannot be ignored. But with its limited transparency and targeting capabilities it can leave marketers unsure if their ads are being viewed in the right direction. This is where Collective step in, offering precise targeting optimised to top performers. Working together, we can find your audience.
How does it work?
Our Content Identification Engine finds audiences by the YouTube content that they watch and will only associate your brand with professional clips. Content is targeted by specific episodes/ video performance and monitored and optimised towards top performers.
Who's used it in the past?
Samsung have targeted all Apple product content.
Film distributors have targeted clips of films from earlier franchises.
Features / Benefits
Collective YouTube TV cuts out waste for YouTube campaigns when you have a specific content strand your brand wants association with.