i-transact - Online Shopper Targeted Marketing
Provided by The Specialist Works
i-transact help savvy brands connect with online shoppers at all levels of the sales funnel.
Tell us about the Opportunity / What is it?
Utilise trusted customer touch points on some of the UK's favourite retail sites, engaging and ultimately influencing both the customer journey and purchase decisions. There's a huge variety of opportunities to help you reach millions of UK consumers, including: Run of Site Display, Post Purchase Display, Solus Emails, Order Confirmation Emails, Newsletters, Social Media Endorsements and Sponsorship Opportunities. With £1 in every £4 being spent online in the UK - it makes perfect sense to place your message in front of these actively spending audiences.
What is the Marketing Objective?
These campaigns should drive quality traffic, brand awareness, engagement and ultimately online sales/enquiries. You also benefit by aligning your brand with some of the UK's most trusted retailers, so this really is premium positioning in every sense!
How does it work?
i-transact will work closely with advertisers to identify the best retail partners and media formats for your campaigns based on our experiences and your needs. Once the booking has been agreed - i-transact will manage all ad-serving, optimisation and provide full campaign reports so you can benefit from any learning and insights provided by the campaign. All you do is provide your creative - and i-transact can even help with this - handy, eh?
Who's used it in the past?
Recently I-transact have worked with companies such as Audible (an Amazon company).
Features / Benefits
There are many benefits and features to advertising on eCommerce sites:
• Gets your brand in front of actively spending audiences, at scale
• 52% customers are more likely to remember the advertising they've seen
• Able to offer targeted campaigns, meaning less wastage and more traffic
• Average engagement rates over 4 times the industry average
• 21% more likely to be influenced by advertising on retail sites